Every ad impression. Every site visit. Every research interaction. Mapped to a real person with verified identity — not a cookie, not a session, not a model.
A buyer journey is the complete path a real person takes from first anonymous interest to closed-won revenue. Not sessions. Not cookies. Not modeled averages. One verified individual — every touchpoint connected.
Ad impressions, site visits, content downloads, form fills — all mapped to a single verified identity across devices, channels, and weeks.
Resolve the person first, then the complete journey reveals itself. No more fitting incomplete data into a model that guesses what happened.
Once identity is resolved — typically at an ad click — all earlier anonymous interactions are automatically connected back to the same person.
See which specific touchpoints influenced which specific deals — with pipeline and closed-won data attached to the person-level journey.
Your buyers don't follow a linear path. They research across channels, devices, and weeks. Traditional analytics see fragments — a cookie here, an IP there, a form fill somewhere else. They can't tell you it was all the same person.
Five steps take you from fragmented data points to a single verified person with every touchpoint connected and revenue attributed.
Off-domain research behavior is captured across the open web — content reads, searches, comparison pages — before a buyer ever visits your site.
The signal is matched against your ideal customer profile. A targeted impression is queued — the right person, the right moment.
At ad click or site visit, identity is resolved to a verified individual using 4.5B deterministic email records. Real name. Real role. Real company.
Earlier anonymous interactions are retroactively connected to the verified person. The full path — from first signal to current moment — becomes visible.
When the deal closes, that person's complete journey is tied to pipeline and revenue — giving you true attribution without a single manual stitch.
From off-domain intent signals to ad impressions to site visits to conversion — every interaction is mapped to a real person with timestamps, context, and behavioral data. Not cookies. Not sessions. People.
At the moment of ad click, identity is resolved to a verified person — not a cookie. Full creative and placement context is preserved with the timestamp.
Once identity is established at any point, earlier anonymous interactions — site visits, intent signals, impressions — are automatically connected to the same person.
The journey assembles itself from verified identity data. Your team sees the complete path without writing SQL or exporting CSVs between systems.
From off-domain intent to ICP match to impression to click to conversion — each stage is resolved to a verified individual, not an anonymous aggregate.
See exactly how your marketing funnel performs at every stage — with person-level identity attached at each step. Not cookie counts. Not session estimates. Real people flowing through your pipeline.
Email, display, social, CTV, website visits, content downloads — one unified timeline per buyer. See how channels work together to move a deal forward, not in isolation.
Research signals across 35B+ daily intent events before a buyer ever touches your brand.
Impressions served and clicks attributed to a verified person — not a browser fingerprint.
Opens and clicks resolved to a real individual in your CRM, not just an email address.
LinkedIn, Meta, and more — ad views and engagement connected to the same person across channels.
CTV impressions tied to a household and connected to the same individual across their journey.
Pages, dwell time, and content engagement mapped to a verified person — not a session ID.
Whitepapers, case studies, and demos tracked as journey milestones with identity attached.
Every prior touchpoint retroactively attributed to the deal — proving the full marketing contribution.
Move beyond vanity metrics. Connect marketing spend to pipeline and closed-won revenue with person-level data — the only attribution that actually matters to a CFO.
See every touchpoint that influenced a deal — weighted across first touch, multi-touch, and last touch — with the actual person at each step.
Teams typically reallocate 17% of ad spend in the first month once they see which channels and creatives actually appear in closed-won journeys.
Attribution that includes off-site intent signals and cross-channel impressions reveals 3× more revenue influence than last-click reporting alone.
Show the CFO exactly which campaigns touched which deals — with verified person-level data, not a model that distributes credit across guesses.
Traditional attribution tools require you to stitch together fragmented data from multiple vendors. Person-level buyer journey delivers a single, complete timeline — from first anonymous touch to closed-won — as a unified output.
Most attribution starts with a model and fits incomplete data into it. Buyer journey starts with verified identity — resolve the person first, then the journey reveals itself naturally.
Earlier anonymous interactions are automatically connected once identity is established. Gaps in the journey close without manual stitching — the timeline fills in retroactively.
Research that happens before a buyer ever visits your site is captured and connected — intent signals from across the open web become part of the verified journey.
Every touchpoint in the journey is linked to real closed-won data — not modeled pipeline. You see which interactions actually appeared in deals that closed.
Buyer journey mapping isn't just for enterprise marketing ops. Here's how teams of every size are using person-level journey data today.
Show exactly which campaigns touched which deals — display, email, CTV, and content — with verified person-level data at every step from first intent signal to closed-won.
Connect off-domain intent signals, ad impressions, site visits, and purchases to a single verified person — revealing which channels actually influenced each conversion.
Before every call, reps see the prospect's complete journey — what content they consumed, which ads they saw, what topics they researched off-domain — giving them a real conversation starter.
Show clients which impressions, clicks, and content interactions appeared in closed deals — with person-level verification. End the debate over which channel gets credit.
Eliminate the MQL handoff debate. With a shared person-level timeline, marketing and sales see the same data — who touched a prospect, when, and what they engaged with.
Off-domain intent signals are connected to the journey before a buyer ever fills out a form. Reach and nurture prospects while they're in research mode — not just when they convert.
Free proof of value. No commitment. Real person-level data from your own campaigns.